Moving on a Bestseller

The satin bias midi skirt...

We take one of last A/W best selling styles and talk through how the newest trends can influence you to move this trend on, while still appealing to the same customer. Buyers will want to see greater newness and a fresh take on a previous years top style.

Above: Vince satin midi Via Nawo | Pop Sugar | Tessuti Blog | Very | Urban Outfitters

The satin bias skirt was one of the big, key item hits of the last year. Almost every retailer was able to take advantage of this massive trend and an array of colours and prints hit the shops.

The Problem.

The shape of this skirt is not going to require updating. It’s the simplicity and ease of wearing that makes this trend work. Trying to add a lot of detail is going to move it away from the reason it was so popular. The customer has already seen a wealth of prints and colour options last year though, so how do you move this on and give the customer a new reason to buy?

One solution.

The most recent catwalks and Pre Shows are showing an astonishing amount of satin so this looks to be a fabric trend that is going to go forward into next AW2020.

Above : Just Cavalli | Huishan Zhang | Ports 1961 | Brandon Maxwell

However, standard flat satin will not cut it for new development on the bias skirt. An area that was such a big seller for retailers, requires even more newness and a fresh new take if you want your buyers to bite again.

The shows were awash with upspec’d satin fabrications. By working into sourcing and developing newer satin bases in the most up to date colours for the season, you will be able to develop new and exciting satin skirts that the customer will want to buy into.

We have highlighted some key areas of satin to develop and source below...

Texture. - work into new surface textures from hammered and fine textures to extreme raised designs.

Above: Genny | Veronique Leroy | Karen Walker

Pleated & Crinkle Satin – Mix these two huge trends together but keep away from traditional pleating and instead work into a more irregular crinkle look.

Above: Vince | Dior

Jaquard Satin – There was a massive showing of patterned jaquard satins on the catwalks. Work into the AW Trans colour palettes rather than these spring looking colourations.

Above: Peter Pilloto | @leoniehanna wearing Dior | Preen

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Retail Trend Forecasting Experts London

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Fashion trends interpreted and translated.