Frequently asked questions

What does HitRate Trend do?

We are a trend, design and information hub, providing commercial design direction and industry advice, specifically for anyone working within the retail fashion market.

We provide a wealth of free information, as well as more detailed design direction packs that are available to buy and download

How do I buy a Trend Direction Pack?

All packs are available to buy from the Buy Online page. You can choose any that would help you and once purchased you can download them straight away to your device.

So there’s no yearly or monthly subscription?

No. We work differently. You can buy just what you need, when you need it. If you are struggling with an area of development such as fabric, you can just buy a fabric pack. If you are struggling with Spring Summer development but not Autumn Winter development, you can just buy the Spring Summer packs. It’s totally flexible to the needs you have. There’s no contract, subscription or monthly payments.

Can I save money by buying the full season pack?

Yes, you can save £150 by buying a full pack’s that cover all areas of colour, print, fabric, detail and shape for specific product areas, instead of purchasing them individually.

How do I know what the pack covers?

We clearly state in the pack title and description the area’s of development each pack covers. Some of our packs cover all womenswear product areas and some are specific to product type. Be sure to look carefully at what areas a pack covers before purchase.

Why do we cover some specific areas?

We present trends in a lot of detail, because we know this is the best way to help you develop the best product. We want our packs to be as usable and relevant as possible. To make that possible, we keep some pack to a specific product area so we can go into more relevant and technical detail.

Why are some packs cheaper than others?

There are 2 reasons for this:

  1. We reduce the costs of the older season packs when the new season packs launch. We work approx. 8 months in advance of the season intake start and the newest packs contain the latest and most up to date information.
  2. Trends don’t fit into a box. Some seasons there will be a greater amount of new direction in a specific area. Sometimes there will be less newness and so we price our packs accordingly.

You don’t have a pack that covers my area. What can I do?

Get in touch! We will be continually increasing the areas that we cover. We would love to hear from you if you have a specific request. Alternatively, we offer a consultancy service and can work on a range of projects tailored to you and your company’s needs.

Email us at info@hitrate-trend.com.

Can I get a free preview of a pack?


We are currently offering the Transitional Spring 2020 Jersey Top Full 80 page pack FREE.

It covers Colour, Print, Fabric, Detail and Shape. Sign up and we will send this straight to your email and you can see how our packs work and the level of information they give you.

Aren’t a jersey suppliers? Download it anyway! Lots of trends cross over to other womenswear areas and it will help you decide if you want to purchase when a pack covering your area becomes available.

Which methods of payment do you accept?

We accept Paypal and all major credit cards via our online payment providers.

Can I share the packs?

You can only share the packs within your company.

Please see our T&C’s for full details.

How else can you help?

Check out our blog for a wide range of free articles covering trend, the retail industry, tips and hints. Follow us on Instagram and Linked in for daily free advice and posts.

We also offer a consulting service tailored to your individual business needs. You can schedule a free initial consultation call to discuss your requirements. Go to our Schedule A Call page.


+ 44 (0)7508 087446

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Free advice and new pack launches. What's not to like?

Hitrate Trend

Retail Trend Forecasting Experts London

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Fashion trends interpreted and translated.