Behind The Scenes.

My career in fashion retail, working as a buyer at high street giants, Topshop and Primark as well as managing design teams at suppliers, has given me a unique insight into this complex industry. My experience across the fashion spectrum includes a wide range of customers, product areas and countries of origin.

During my time in the industry, I felt very strongly that it was absolutely essential that clear, timely, specific communication and strategic design direction was given to suppliers to allow them to perform to the best of their abilities and so everyone could grow their business, sales and relationships. 


I observation that traditional existing trend forecasting companies were not targeted at the manufacturing end of the market and so their information was too broad and intangible to be useful and commercial to most suppliers. 

I realised, there was a gap in the market for a focused trend forecasting service that went further; interpreting the new season trends in commercial detail with buyer derived tips and advice to create clear direction packs for those supplying high street retailers.


Hitrate Trend was born, offering this service and experience to suppliers like you.


So get in touch below if you'd like to discuss any aspect of the business and how we can work together. I'd love to hear from you.


Client Feedback.

" Working with Rebecca has had huge benefits for our business. Her vision and communication is clear and comprehensive. Her expertise and eye for trends is second to none and understands the retail market inside out. She hasn't steered us wrong yet ". 

Demet Demetriou  | Fides Textiles| Instanbul

+ 44 (0)7508 087446

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Free advice and new pack launches. What's not to like?

Hitrate Trend

Retail Trend Forecasting Experts London

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Fashion trends interpreted and translated.